About Me
I am an associate professor of marketing at the D'Amore-McKim School of Business at Northeastern University. I have served as a fellow on the White House Social and Behavioral Sciences Team and the Office of Evaluation Sciences at the General Services Administration. I received a Ph.D. in marketing from the University of Florida, Ph.D. in psychology from Princeton University, and B.A. in psychology from Columbia University.
Research
My research is dedicated to the study of social judgment and decision-making. I utilize experiments to examine when we call upon others to help us make decisions, how we navigate making decisions for others, and how we can support others in making better decisions. My goal is to broaden the social context in which we understand consumer judgment and decision-making and leverage these insights to address substantive problems in the marketing and policy domains. My work has been published in Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. My research was twice awarded the AMA-EBSCO-RRBM Annual Award for Responsible Research in Marketing in 2025 and in 2020.
Teaching
I have taught Consumer Behavior, Marketing Management, Research Practicum in Marketing, Marketing and Society, Business and Social Impact, and Stakeholder Values and Societal Challenges in Business, and Environmental Sustainability in Business. I lead the Choice And Thought (CAT) Lab and am the faculty director of online programs at the D’Amore-McKim School of Business. I was named one of Poets and Quants’ top 40 undergraduate professors in 2018 and received the D’Amore-McKim School of Business Teaching Excellence Award in 2019.
SERVICE
I am Faculty Director of Online Programs at the D’Amore-McKim School of Business. I am deputy editor at Behavioral Science and Policy, associate editor at the Journal of Consumer Research, and editorial review board at the Journal of Marketing Research. I have served as At-Large Director for the Association for Consumer Research, and Policy Chair, Social Co-chair, and Sponsorship/Fundraising Committee Co-chair for the Society for Consumer Psychology.
Press
I have spoken at TEDxNortheasternU and written for media outlets like the Los Angeles Times, Harvard Business Review, Quartz, and The Conversation. My work has been featured in media outlets such as The New York Times, The Washington Post, USA Today, NBC News, The Today Show, TIME Magazine, Scientific American, New York Magazine, The Guardian, The Huffington Post, Bloomberg View, Fast Company, Psychology Today, and National Public Radio.