About Me

I am an assistant professor of marketing at the D'Amore-McKim School of Business and affiliated faculty at the School of Public Policy and Urban Affairs at Northeastern University. I am an academic affiliate on the Office of Evaluation Sciences at the General Services Administration and have served as a fellow on the White House Social and Behavioral Sciences Team. I received a Ph.D. in marketing from the University of Florida, Ph.D. in psychology from Princeton University, and B.A. in psychology from Columbia University.


My research is dedicated to the study of social judgment and decision-making. I utilize experiments to examine when we call upon others to help us make decisions, how we navigate making decisions for others, and how we can support others in making better decisions. My goal is to broaden the social context in which we understand consumer judgment and decision-making and leverage these insights to address substantive problems in the marketing and policy domains. I have published 11 articles in journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, and Organizational Behavior and Human Decision Processes.


I have taught Consumer Behavior, Marketing Management, Marketing and Society, and Business and Social Impact, and I lead the Choice And Thought (CAT) Lab. I was named one of Poets and Quants’ top 40 undergraduate professors in 2018 and received the D’Amore-McKim School of Business Teaching Excellence Award in 2019.


My research has been featured in media outlets such as The New York Times, The Washington Post, USA Today, NBC News, The Today Show, TIME Magazine, Scientific American, Harvard Business Review, New York Magazine, The Conversation, The Guardian, The Huffington Post, Bloomberg View, Fast Company, Quartz, Psychology Today, and NPR.