Publications


 
 
 
 
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Steffel, Mary, and Robyn LeBoeuf (2014), “Over-Individuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts.” Journal of Consumer Research, 40 (6), 1167-80. Click Here for PDF.

  • Society for Consumer Psychology Dissertation Proposal Competition Winner (2011)
  • Featured in USA Today, NBC News, Today Show, TIME Magazine, Scientific American, Harvard Business Review, New York Magazine, The Guardian, Bloomberg View, Women’s Health Magazine, Redbook Magazine, WBEZ Chicago Public Radio, KGO San Francisco: Consumer Talk, Main Street: Smart Spending, Yahoo! News, Daily Mail 
 
 
 
 
 

Under Revision


Steffel, Mary, Elanor F. Williams, and Robyn LeBoeuf. “Overly Specific Gift Giving: Givers Choose Personalized but More-Restrictive and Less-Preferred Gifts” Under revision for the Journal of Consumer ResearchClick Here for PDF.

  • Georgetown Consumer Market Insights Challenge Award Winner (2014)
  • Featured in The New York Times, New York Magazine, The Washington Post, The Guardian, The Huffington Post, Men's Health Magazine, Yahoo! Health, Consumer Affairs
 

In Preparation


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Steffel, Mary, and Elanor F. Williams. “Empowering Patients to Be Consumers of Their Own Medical Care: Increasing the Subjective Ease of Medical Decisions Increases Patient Participation.” Under review.

 
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Williams, Elanor F., and Mary Steffel. “Does Sharing Signal Caring? Asymmetric Interpretations of the Informativeness of Own and Others’ Social Media Communications”

  • Marketing Science Institute Research Competition on “Social Interactions and Social Media Marketing” Winner (2014)
 
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Epley, Nicholas, Tal Eyal, and Mary Steffel. “When to Walk in Another Person’s Shoes: The Impact of Perspective Taking on Judgmental Accuracy.”

  • Featured in Mindwise: How We Understand What Others Think, Feel, and Want (2014) & The Huffington Post 
 

Steffel, Mary, and Elanor F. Williams. “Do Our Choices Tell Us Who We Are? It Depends on How Easy They Were to Make.”

 

Steffel, Mary. “From Personal Choices To Perceived Popularity: The Impact of Choice Difficulty on Estimated Consensus.”

 

Chaired Symposia


Steffel, Mary, and Lisa Cavanaugh (Co-Chairs), Evan Polman, and Laurence Ashworth (October, 2015), “The Pleasures and Perils of Gift-Giving,” Symposium presented at the Association for Consumer Research Conference, New Orleans, Louisiana.

Williams, Elanor F., and Mary Steffel (Co-Chairs), Christopher W. Bauman, Daniel M. Bartels, and Evan Polman, (January, 2012) “Moral Ironies,” Symposium presented at the Society for Personality and Social Psychology Conference, San Diego, California.

Steffel, Mary (Chair), Yan Zhang, George Newman, and Susan Broniarczyk (October, 2011), “When Gifts Go Unappreciated.” Symposium presented at the Association for Consumer Research Conference, St. Louis, Missouri.

Steffel, Mary (Chair), Jongmin Kim, Michael I. Norton, and George Newman (February, 2011), “Gift Giving Gone Wrong: Discrepancies Between Giver And Recipient Perspectives Lead To Suboptimal Gift-Giving Decisions.” Symposium presented at the Society for Consumer Psychology Conference, Atlanta, Georgia.

Steffel, Mary (Chair), David A. Kenny, Jason P. Mitchell, and Kenneth Savitsky (February, 2009), “The Difference Between You and Me: Comparing Social and Self Perception.” Symposium presented at the Society for Personality and Social Psychology Conference, Tampa, Florida.

 

Conference Presentations


Steffel, Mary, Elanor F. Williams, and Robyn LeBoeuf (February, 2016), “Overly Specific Gift Giving: Givers Choose Personalized but Less-Versatile and Less-Preferred Gifts.” Paper to be presented at the Society for Consumer Psychology Conference, St. Pete Beach, FL.

Steffel, Mary, Elanor F. Williams, Ruth Pogacar, and Ana Figueras (November, 2015), “Ethically Deployed Defaults: Transparency and Consumer Protection via Disclosure and Preference Articulation.” Paper presented at the Society for Judgment and Decision Making Conference, Chicago, IL.

Wu, Ruomeng, Mary Steffel, and Sharon Shavitt (November, 2015), “Individuating Gifts out of Liking and Respect: Expanding Gift Giving Theory with a Cross-Culture Perspective,” Poster presented at the Society for Judgment and Decision Making Conference, Chicago, IL.

Steffel, Mary, Elanor F. Williams, and Robyn LeBoeuf (October, 2015), “Overly Specific Gift Giving: Givers Choose Personalized but Less-Versatile and Less-Preferred Gifts.” Paper presented at the Association for Consumer Research Conference, New Orleans, LA.

Williams, Elanor F., Steffel, Mary, and Daniel Grossman (October, 2015), “Does Sharing Signal Caring? Asymmetric Interpretations of the Informativeness of Own and Others’ Social Media Communications.” Paper presented at the Association for Consumer Research Conference, New Orleans, LA.

Pogacar, Ruth, Mary Steffel, Elanor F. Williams, and Ana Figueras (August, 2015), “Do Defaults Work When They’re Disclosed? Effectiveness and Perceived Ethicality of Disclosed Defaults.” Paper to be presented at the Subjective Probability, Utility and Decision Making Conference, Budapest, Hungary.

Pogacar, Ruth, Mary Steffel, Elanor F. Williams, and Ana Figueras (June, 2015), “Do Defaults Work When They’re Disclosed? Effectiveness and Perceived Ethicality of Disclosed Defaults.” Paper to be presented at the Association for Consumer Research Asia-Pacific Conference, Hong Kong, PRC.

Steffel, Mary,Elanor F. Williams, Ruth Pogacar, and Ana Figueras (June, 2015), “Do Defaults Work When They’re Disclosed? Effectiveness and Perceived Ethicality of Disclosed Defaults.” Paper presented at the Behavioral Science and Policy Association Conference, New York, NY.

Steffel, Mary,Elanor F. Williams, Ruth Pogacar, and Ana Figueras (May, 2015), “Do Defaults Work When They’re Disclosed? Effectiveness and Perceived Ethicality of Disclosed Defaults.” Paper presented at the Association for Psychological Science Conference, New York, NY.

Steffel, Mary, Elanor F. Williams, and Robyn LeBoeuf. (November, 2014), "Giver-Recipient Discrepancies Contribute to Gift Card Non-redemption: Givers Choose Personalized but More-Restrictive and Less-Preferred Gift Cards." Paper to be presented at the Society for Judgment and Decision Making Conference, Long Beach, California.

Pogacar, Ruth, Mary Steffel, Elanor F. Williams, and Ana Figueras. (October, 2014), “Do Defaults Work When They’re Disclosed? Effectiveness and Perceived Ethicality of Disclosed Defaults.” Poster to be presented at the Association for Consumer Research Conference, Baltimore, Maryland.

Pogacar, Ruth, Mary Steffel, Elanor F. Williams, and Ana Figueras. (August, 2014), “Do Defaults Work When They’re Disclosed? Effectiveness and Perceived Ethicality of Disclosed Defaults.” Paper to be presented at the American Marketing Association Conference, San Francisco, California.

Steffel, Mary, and Elanor F. Williams (July, 2014), “Delegating Decisions: Recruiting Others to Make Difficult Choices,” Paper presented at the Behavioral Decision Research in Management Conference, London, United Kingdom.

Steffel, Mary, and Elanor F. Williams (January, 2014), “Delegating Decisions: Recruiting Others to Make Difficult Choices,” Paper presented at the Marketing EDGE Professors’ Institute, Cincinnati, Ohio.

Steffel, Mary, and Elanor F. Williams (February, 2013), “Delegating Decisions: Recruiting Others to Make Difficult Choices,” Paper presented at the Society for Consumer Psychology Conference, San Antonio, Texas.

Steffel, Mary and Eldar Shafir (October, 2012) “From Personal Choices To Perceived Popularity: The Impact Of Choice Difficulty On Estimated Consensus,” Paper presented at the Association for Consumer Research Conference, Vancouver, British Columbia.

Williams, Elanor F., and Mary Steffel (October, 2012) “Double Standards in the Use of Enhancing Products by Self and Others,” Paper presented at the Association for Consumer Research Conference, Vancouver, British Columbia.

Steffel, Mary, and Robyn LeBoeuf (February, 2012), “Social Comparison In Decisions For Others: Considering Multiple Gift Recipients Leads to Overly Individualized And Suboptimal Gifts.” Paper presented at the Society for Consumer Psychology Conference, Las Vegas, Nevada.

Steffel, Mary, and Elanor F. Williams (January, 2012), “Delegating Decisions: Recruiting Others to Make Difficult Choices,” Poster presented at the Judgment and Decision Making Preconference at the Society for Personality and Social Psychology Conference, San Diego, California.

Steffel, Mary, and Robyn LeBoeuf (January, 2012), “Social Comparison In Decisions For Others: Considering Multiple Gift Recipients Leads to Overly Individualized And Suboptimal Gifts.” Paper presented at the Judgment and Decision Making Preconference at the Society for Personality and Social Psychology Conference, San Diego, California.

Williams, Elanor F., and Mary Steffel (January, 2012) “Double Standards in the Use of Enhancing Products by Self and Others,” Paper presented at the Society for Personality and Social Psychology Conference, San Diego, California.

Steffel, Mary, and Elanor F. Williams (November, 2011), “Delegating Decisions: Recruiting Others to Make Difficult Choices,” Paper presented at the Society for Judgment and Decision Making Conference, Seattle, Washington.

Williams, Elanor F., and Mary Steffel (November, 2011), “Double Standards in the Use of Enhancing Products by Self and Others,” Paper presented at the Society for Judgment and Decision Making Conference, Seattle, Washington.

Steffel, Mary, and Robyn LeBoeuf (October, 2011), “Social Comparison In Decisions For Others: Considering Multiple Gift Recipients Leads to Overly Individualized And Suboptimal Gifts.” Paper presented at the Association for Consumer Research Conference, St. Louis, Missouri.

Steffel, Mary, and Robyn LeBoeuf (February, 2011), “Social Comparison In Decisions For Others: Considering Multiple Gift Recipients Leads to Overly Individualized And Suboptimal Gifts.” Paper presented at the Society for Consumer Psychology Conference, Atlanta, Georgia.

Williams, Elanor F. and Mary Steffel. (January, 2011), “The Ethics Of Enhancement Are In The Eye Of The Beholder: Double Standards In The Use Of Neuroenhancing Drugs By Self And Others.” Poster presented at the Judgment and Decision Making Preconference at Society for Personality and Social Psychology Conference, San Antonio, Texas.

Eyal, Tal, Mary Steffel, and Nicholas Epley (January, 2011), “How To Enable Mind Reading: Perspective-Taking Versus Matching Construal.” Paper presented at the Society for Personality and Social Psychology Conference, San Antonio, Texas.

Steffel, Mary, and Robyn LeBoeuf (January, 2011), “Social Comparison In Decisions for Others: Considering Multiple Gift Recipients Leads To Overly Individualized Gifts.” Poster presented at the Society for Personality and Social Psychology Conference, San Antonio, Texas.

Steffel, Mary, Nicholas Epley, and John Chambers (November, 2010), “The Impact Of Projection Versus Perspective Taking On Judgmental Accuracy.” Paper presented at the Society for Judgment and Decision Making Conference, St. Louis, Missouri.

Steffel, Mary, Christopher Janiszewski, and Daniel M. Oppenheimer (October, 2010), “Choice Difficulty Moderates Inferences About Preference Generalizability.” Paper presented at the Association for Consumer Research Conference, Jacksonville, Florida.

Steffel, Mary, and Daniel M. Oppenheimer (February, 2009), “Actor-Observer Differences In Preference Inferences Based On Choices.” Paper presented at the Society for Personality and Social Psychology Conference, Tampa, Florida.

Steffel, Mary and Daniel M. Oppenheimer (November, 2008), “Actor-Observer Differences In Preference Inferences Based On Choices.” Poster presented at the Society for Judgment and Decision Making Conference, Chicago, Illinois.

Steffel, Mary, Emily Pronin, and John J. Fleming (April, 2008), “A Roadblock To Rapport: Why Revealing Personal Values Is Viewed As Unrevealing.” Poster presented at the Society for Behavioral Decision Research in Management Conference, La Jolla, California.

Steffel, Mary, and Daniel M. Oppenheimer (January, 2008), “Happy By What Standard? The Role Of Interpersonal And Intrapersonal Comparisons In Happiness Ratings.” Poster presented at the Society for Personality and Social Psychology Conference, Albuquerque, New Mexico.

Steffel, Mary, and Eldar Shafir (November, 2007), “Inferences From Decision Difficulty: False Consensus Or Uniqueness As A Function Of Choice Conflict.” Paper presented at the Society for Judgment and Decision Making Conference, Long Beach, California.

Steffel, Mary, and Daniel M. Oppenheimer (November, 2006), “Consensus, Consistency, And Distinctiveness As A Framework For Self And Social Judgment.” Poster presented at the Society for Judgment and Decision Making Conference, Houston, Texas.

Steffel, Mary, and Eldar Shafir (May, 2006), “Decision Conflict as a Heuristic for Predicting Choice.” Presented at the Association for Psychological Science Annual Meeting, New York, New York.

Steffel, Mary, and Eldar Shafir (January, 2006), “Decision Conflict as a Heuristic for Predicting Choice.” Poster presented at the Society for Personality and Social Psychology Conference, Palm Springs, California.

Steffel, Mary, and Eldar Shafir (November, 2005), “Decision Conflict as a Heuristic for Predicting Choice.” Poster presented at the Society for Judgment and Decision Making Conference, Toronto, Canada.