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Steffel, Mary, Elanor F. Williams, and David Tannenbaum (in press), “Does Changing Defaults Save Lives? Effects of Presumed Consent Organ Donation Policies,” Behavioral Science and Policy.


Steffel, Mary, Elanor F. Williams, and Ruth Pogacar (2016), “Ethically Deployed Defaults: Transparency and Consumer Protection Through Disclosure and Preference Articulation.” Journal of Marketing Research, 53 (5), 865-80. Click Here for PDF.

  • Transformative Consumer Research Grant Winner (2015)

  • Featured in Harvard Business Review, The Conversation, The Chicago Tribune, Policy Shop Blog, Scholarly Insight Blog


Steffel, Mary, and Robyn LeBoeuf (2014), “Over-Individuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts.” Journal of Consumer Research, 40 (6), 1167-80. Click Here for PDF.

  • Society for Consumer Psychology Dissertation Proposal Competition Winner (2011)

  • Featured in USA Today, NBC News, Today Show, TIME Magazine, Scientific American, Harvard Business Review, New York Magazine, The Guardian, Bloomberg View, Women’s Health Magazine, Redbook Magazine, WBEZ Chicago Public Radio, KGO San Francisco: Consumer Talk, Main Street: Smart Spending, Yahoo! News, Daily Mail


Under Revision

Steffel, Mary, and Elanor F. Williams. “Do Our Choices Tell Us Who We Are? It Depends on How Easy They Were to Make.” Under revision at the Journal of Consumer Psychology.



Steffel, Mary, Elanor F. Williams, and Robyn LeBoeuf. “Overly Specific Gift Giving: Givers Choose Personalized but More-Restrictive and Less-Preferred Gifts” Under revision for the Journal of Consumer ResearchClick Here for PDF.

  • Georgetown Consumer Market Insights Challenge Award Winner (2014)

  • Featured in The New York Times, New York Magazine, The Washington Post, The Guardian, The Huffington Post, Men's Health Magazine, Yahoo! Health, Consumer Affairs


Steffel, Mary, Elanor F. Williams, and Stephan Carney. “A Simple Solution to Getting Patients Engaged with Health Decisions: Making Medical Choices Feel Easy Increases Patient Participation.”


Williams, Elanor F., Mary Steffel, and Lauren Grewal. “Does Sharing Signal Caring? Asymmetric Interpretations of the Informativeness of Own and Others’ Social Media Communications”

  • Marketing Science Institute Research Competition on “Social Interactions and Social Media Marketing” Winner (2014)


Steffel, Mary. “From Personal Choices To Perceived Popularity: The Impact of Choice Difficulty on Estimated Consensus.”


Grewal, Lauren, Mary Steffel, and Dhruv Grewal. "How Shall I Thank Thee? A Giver-Recipient Mismatch in Preferences for Public or Private Expressions of Gratitude."

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Garcia-Rada, Ximena, Mary Steffel, Elanor F. Williams, and Michael Norton. "A Preference for Effort When Caring for Close Others."


Wu, Ruomeng, Mary Steffel, and Sharon Shavitt. "Individuating Gifts Out of Liking and Respect: Expanding Gift Giving Theory with a Cross-Cultural Perspective."